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the desert grace , pink fridge

The Gondwana Pink Fridge: La vie en rose

By Terttu Newaka
October 02, 2025

In the Namib Desert, you might expect to stumble upon lizards, oryx, or perhaps a lone acacia tree. But a bright pink fridge, perched on a little hill? That feels more like a dream. And yet, halfway along the dusty road in the middle of the Namib Desert, there it stands - offering a cool surprise to weary travellers in one of the world’s most extreme landscapes. 

 

It’s not a trick of the light, a piece of abandoned junk, nor a desperate hallucination of a parched wanderer. It is, against all logic, a fully functioning fridge that has become one of Namibia’s most delightful and intentional curiosities. 

 

Desert grace Pink fridge atop hill

 

The birth of a whimsical touch  

The story of how it got there is almost as charming as the fridge itself. As Jes Bekker, Gondwana Collection’s Brand and Marketing Manager and one of its co-conspirators, recalls that the drive through the park being long and visually monotonous.  

 

“The idea for the fridge came about when Alain Noirfalise, Gondwana Collection Namibia’s Operations Director, realised that the road from the Gondwana Namib Desert Park gate to The Desert Grace lodge felt long and rather dull drive,” She explains.

 

We needed a landmark, a halfway point that would spark joy. Something… special.  

 

The little hill, positioned perfectly halfway along the road, became the obvious choice. What began as a simple idea for a frame soon evolved into something far more legendary. Alain suggested restoring an old vintage refrigerator that had been sitting at Canyon Lodge since the 1990s. Out of service for decades, the fridge would be reborn in blush pink - an echo of The Desert Grace’s in-room fridges. 

 

MaggieParisé Desert grace fridge sign

 

The Engineering of a Dream  

The team soon discovered the vintage fridge could never cool again. Undeterred, they embarked on a brilliantly absurd mission: to hide a modern camping fridge inside the old one.  

 

What followed was a labour of love. What began as a simple idea quickly became a collaborative masterpiece. A skilled in artisan spray-painted the old refrigerator in its now-iconic blush hue, while the interior was styled by his partner with playful touches. The smaller camping fridge was carefully installed inside the shell, and technical wizardry from Reini Hoppe, Gondwana Collection's technical manager brought it to life - rigged to a solar-powered battery, allowing this curious creation to hum quietly under the desert sun.  

 

Pink gridge and framce DG Alexander Heinrichs

Photo by: Alexander Heinrichs 

 

Today, the pink fridge stands bolted at the crest of a hill accompanied by a pink table and chairs – an irresistable invitation to pause, sit, and sip and savour the stillness of the desert (and perhaps a quirky photo op with an Instagram icon).  

 

Each morning, lodge employees stock the fridge with water and iced tea for passing guests. By evening, the bottles are collected, cleaned, and refilled - a daily ritual of hospitality. 

 

Sometimes, visitors open the door to find neatly lined rowed cold refreshment. Other times, it has already been visited and emptied by fellow travellers. Either way, it never fails to delight, because the magic lies in the sheer absurdity of stumbling across a pink fridge in the middle of nowhere. 

 

GalIfrah_August Desert Grace Frame

Photo by: GalIfrah August

 

More than a roadside curiosity. It’s not just about cold water on a hot drive, or a pretty photo against ochre sands. It’s about the unexpected joy of discovery - the feeling of being let in on a secret. A reminder that travel isn’t just about arriving at the lodge; it’s about all the wonder along the way. 

 

Still find it hard to believe. Book your stay at Desert Grace and see the iconic pink fridge for yourself.   

 

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About Author
Terttu Newaka

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